Fancy a Slice of Advertorial Action?

If advertising alone doesn’t satisfy you, try adding some tasty editorial to it. In fact, try an advertorial! Tell us YOUR story and combine your advert with a success story about your product or service. But why? Because telling a story sells the concept of your product or service and explains how your customer benefited. It’s that simple. Other customers might just be looking for that same solution to their own needs.

Are you bored with ‘UP TO 50% SALES’ talk and ‘The Lowest Price in Town’ Slogans? Then let’s get talking – quite literally.

Here’s how. You promote the growing popularity of your product or service and the benefit it has brought to customer x, y and z. You add facts and figures about your product/service. Or run a personal profile on your key member of staff on the service they provide. Follow up with the quality of your product/service and the benefits as well as how it is differentiated from the rest of the competition. At this stage, don’t include costs, prices or that current sale. Rather, encourage the customer to make contact regarding price or further information. The rest is then down to you. Or if you need specialist help….

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