As Editor of SKF’s Evolution Magazine I wrote the editorial for the print and online versions of the magazine.  I have extensive experience of publishing in print and online and understand that writing for the web is different to writing for the print media. 

Customers tend to search for specific information on the web, a particular product, data, a contact, so it has to meet these objectives.

Using a range of marketing materials effectively you can promote in your print material where your customer can get further information from using your web address.  On the web, you can provide more information about your product/service/business.  This will increase hits to your website too.